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GovSec a Success?
- This is the first time I represented Northwest Territorial Mint's booth...  
Did it go well? Find out

SSG Jesse L. Medford, FOB Spartan, Iraq

Sleeping With the Enemy?
By Jesse L. Medford
, ChallengeCoinAssociation.org

Concord, NC - In the business of selling Challenge Coins, all of our friends are also our competitors.  Our suppliers compete with us for the same sales.  Our manufacturers are sending the same quotes to different people who are all being compared by the same potential customer.

The place where most of the Challenge Coin buyers shop is on eBay.  Most of the sellers have the same suppliers.  This causes a snowball effect of undercutting your friends and colleagues prices.  You end up auctioning off the coin for less than it cost you in many cases.  These weren’t always intended to serve as loss leaders either.

To battle the problem of getting too much inventory and not getting a good return on investment, a lot of sellers have started selling coins they don’t even have possession of.  Once again, you still have to buy the coin from a competitor when it is purchased from you.

So this leads to the question, are our competitors our friends or enemies?  I’ve made many friends in this business.  The owners of Military Challenge Coin.net, FJG Challenge Coins, Challenge Coin Collecting, LLC, National Guard Coins, Just-Coins to name a few.  We all are competitors too.  It is a fine line from working together to make our stores better, and working against each other, trying to make the sale.

So why is it a problem if a respected company in the business wants help from other companies?  Must it just be the small companies helping each other and the big companies left out of the loop?  I don’t believe this is so.  However, it seems with some of my peers, that they think I am sleeping with the enemy for helping out the big guys.

I still see it as making the industry as a whole, better.  Challenge Coin Association is there for anybody that needs help buying, selling or collecting Challenge Coins.  It doesn’t matter what the size of your company is.  CCA has helped hundreds of collectors learn more about the hobby.  Many sellers have made sales through networking in the group.  Graphic artists have gained freelance job opportunities because of the connections they have made.  CCA is there for everybody because, Challenge Coin Association, has no enemies.

SSG Jesse L. Medford, FOB Spartan, Iraq

Challenge Coin Therapy
By Jesse L. Medford
, ChallengeCoinAssociation.org

Concord, NC- As President of Challenge Coin Association, I am approached with many touching stories about the holders of these coins.  Some are simply heart wrenching.  Take these for example.

Air Force OSI Agent

On eBay I am constantly in the top three in terms of number of Challenge Coins listed for sale.  One of the sales I made a little while ago to a woman in Illinois, was a little more than routine.  She bought an Air Force Office of Special Investigations Challenge Coin as a gift for her dying husband.  He was unconscious and not expected to live.  He is a former Air Force Commander and OSI Agent.  She says that OSI is his “first love”.  With this coin, the hope was to pick up his spirit.

The Commander’s wife brought the coin and “challenged” him to get better.  Their oldest son also brought his AFOSI coins and “challenged” him as well.  The nurses taped the coin to the windowsill with his cards and flowers.  All this was while he was unconscious.   

He was in the Critical Care ICU for 32 days, then moved to the step-down unit and then to a pulmonary rehab center to be weaned from the ventilator.  He is now weaned from the ventilator.  He still has a long road to go for physical therapy, but his wife believes that all the prayers and the Challenge coin made a difference.  He is now doing well enough to be complaining about the rehab hospital.

When he was told the story of his new Challenge Coin, and again challenged to fully recover, he got tears in his eyes.  He said he knew something brought him through, but didn't know what or how.  This time he smiled and clutched the coin in his hand.  He then had to look over every detail to make sure everything was right.  This is typical OSI Agent behavior.

Since then, she has purchased a couple more Challenge Coins from me, to help keep her sons safe.  She also sent me a thank you, saying the OSI Challenge Coin made a difference.

Jeff Gordon Challenge Coin

NASCAR superstar Jeff Gordon, can be found quite often at Carolinas Medical Center – NorthEast, Concord, NC.  It is there that the Jeff Gordon Children’s Hospital is located.  Gordon grant’s wishes through the Make-A-Wish Foundation® to many terminal ill children.

While taking a tour of the SportCoins, Inc. showroom, also in Cocord, I saw a display of the coins Jeff Gordon gives to these kids.  Larry Camp, the Principal owner of SportCoins had been explaining to me about their Challenge Coins showing up on the aftermarket. 

When showing Gordon’s coins to me, Larry explained that he had been wondering why they never see these particular coins for sale anywhere.  He came to find out that Gordon’s coins had been so important to these children during the end of their lives, that the parents usually bury them with the coin. 

Gregg Yetter, the General Manager of SportCoins, Inc., stated that the smile put on these children’s faces when getting the coin from Gordon, is one of his biggest joys he gets from being with this company.

Military Working Dog Memorial

While I was working with Kelly Hooker of the Military Working Dog Memorial, and Pete Mandarino, award winning Graphic Designer and Air Force Crew Chief, I had no idea what an impact this next Challenge Coin would have on people.  While tossing around ideas for this coin to raise money for the memorial, Kelly provided a silhouette of a Marine and his K9 that was created by former Marine Brian Rich.  She didn’t know how well this silhouette would work on the coin, but Pete was able to showcase it on the back, with an image of a K9 statue on the front.

Brian is the uncle of Corporal Dustin J. Lee, 20, Quitman, MS.  Dustin was killed while assigned to Headquarters Battalion, Marine Corps Logistics Base Albany, GA.  He was struck by a mortar in Fallujah, Iraq and died from those wounds.  His K9 Lex, was also injured in the attack and is currently being adopted by the Lee family.  It is Dustin and Lex who are in the silhouette on the Challenge Coin.

The Military Working Dog Memorial near Eglin AFB, FL isn’t only about canines.  According to Kelly, “it is about the handlers and the families that wait on them to return home.  The Lee family has pre-ordered many copies of this Challenge Coin.  It is a beautiful piece for them to help continue honoring Dusty with. 

Australian Police Officer

Ray Bedford, 52, Queensland, Australia, has recently experienced open heart surgery and is currently in cardiac rehab.  Ray found out that he had major heart problems when he had a stroke late last year.  It was through those tests that Ray was informed that he probably would not survive the year if it didn’t get attended to.  Ray now has an artificial heart valve, an aortic graft and about 6 inches of aorta replaced with an AVG graft. 

Up until this point, Ray led a fairly active lifestyle.  He had been in the Australian Army for six years and then 21 years in the Australian Federal Police.  He took early retirement to set up his own consulting business called Leadership Training.  All of this without a single hint of health problems.  Then in November 2006, Ray had a significant stroke and his world “turned upside down”.

Ray actually survived two strokes and memory loss during his ordeal.  Ray’s left side was paralyzed and he had major balance problems.  “Guts, willpower and of course the physio”, got Ray through that.  He continues to battle a slight limp and fatigue.

Why did Ray approach me with this information?  He wants everyone to know that this health conditions, “in a roundabout way, led to collecting of Challenge Coins”.  In rehab, Ray became aware that taking up or practicing a hobby is good for you.  As a police officer, he had been quite an avid badge collector.  When talk of hobbies surfaced again in rehab, he decided to take up Challenge Coin collecting.  He admits it can be quite expensive, but is enjoying it very much. 

Ray’s interests in challenge coins mirror his background.  He collects law enforcement, intelligence and government agency Challenge Coins.  He also likes odd-shaped coins and signed or presentation coins.  His latest focus is on White House related coins.

SSG Jesse L. Medford, FOB Spartan, Iraq

Challenge Coins… Not Just for the Military
By Jesse L. Medford
, ChallengeCoinAssociation.org

Concord, NC - Challenge Coin collectors are always trying to mix another interest that we have, into our favorite hobby of collecting Challenge Coins.  Some of us that love these coins, have a little trouble finding a passion outside of the military, to include into our collecting.  Some people may like to collect items with tigers or .  So they search around for a military unit that incorporates them into their Challenge Coins.  Others people are more passionate about cars.  Or more specifically, fast cars. 

People that love NASCAR and coins, are in luck.  SportCoins, Inc. has created what has been talked about as the next hot collectible in NASCAR.  No longer is it die-cast cars.  Those are so last year.  Now it is Challenge Coins.  The SportCoins, Inc. partners, all have a military background.  This is why they have introduced this favorite military keepsake into sports. 

Larry Camp is the Principal owner of SportCoins, Inc.  He has been involved in NASCAR marketing for over 35 years.  Larry is currently involved with the Raybestos Rookie of the Year program and previously introduced The Upper Deck Companies cards to NASCAR.  Prior to his NASCAR days, he was in the Army.  Larry's partner/General Manager, Gregg Yetter is currently a Major in the Marine Corps Reserve in Raleigh, NC.  He is also Owner/Driver of Yetter-Campbell Racing.  They started SportCoins with two other Marines.  Major C. Derek Campbell, the other half of Yetter-Campbell racing, and Todd Headington, a former Staff Sergeant.  Derek is also in the USMCR and he is running Accession International, LLC.  Todd is a contractor for the Marine Corps.  Juggling those duties contributed to Derek and Todd dropping out of the business.

How Sportcoins came together is a very interesting story of good timing and being in the right place at the right time.  Derek is responsible for all those Marine Corps advertisements you see on tractor trailers.  He was also working on the Marine Corps sponsorship program in the NASCAR Busch Series.  He co-started Team Race Coin with Gregg in 2002, with the hopes of it becoming a retail venture.  During this time Derek pitched this idea to Larry for Raysbestos.  However nothing materialized of it.  Not much longer after that, Larry went on an Employer Support of Guard and Reserve tour with Richard Childress and Mike Wallace to Germany, Italy and Bosnia.  The base Commander at Ramstein Air Base in Germany presented his Challenge Coin to Richard Childress.  Childress told Camp that they should be doing these.  While everyone was sleeping on the flight afterwards, Larry was writing a business plan.

During an upcoming meeting with Derek, Larry brought this business plan with a bunch of Challenge Coins he had quickly amassed.  Derek slid a Challenge Coin over to Larry and said, "This is something we have to get serious about".

Larry emptied his pouch of coins on the table and pulled out his business plan and said, "I am serious about these".

Todd was running MTM Challenge Coins at the time.  He was designing Challenge Coins to be minted in China for military units.  Derek and Gregg knew Todd from being at Marine Corp Base Quantico together.  MTM has since been sold to Pride Coins, run by Todd’s father Dennis.  With his experience, Todd gained the role of Product Design and Graphics Manager.

SportCoins & General Peter Pace

The business started slow.  SportCoins had a product, but no distribution.  Challenge Coins were just beginning to catch on in the military and SportCoins were trying to introduce it to a completely different audience.  What worked in their favor was, that the NASCAR drivers loved them right off the bat.  How do you impress Jeff Gordon, the man with every trophy?  Apparently Challenge Coins do the trick.  Also, teams like Hendrick and Ganassi use these coins to give as trophies for crew members to commemorate every victory. Without a championship or a huge win like Daytona, crewmembers had few keepsakes to show for their accomplishments.  Now they have a beautiful coin for each win.

Never before did you see a NASCAR driver go to flash his new coin at Tony Stewart to say "you don't have one of these".  Only to get back, "Well, you don't have a championship."  The coin will just have to keep Mike Wallace happy.  It keeps him happy because, he is the only person to have won at Daytona in three different levels of NASCAR.  He has the coin to prove it.

Yes, sports figures faces have been adorned on coins for a long time.  I even have a complete 1997 set of Got-um's NASCAR coins.  I found them real cheap on eBay while searching for the more popular SportCoins.  You may be wondering what these coins are worth, being so new.  As the President of Challenge Coin Association and an Appraiser/Grader of these coins, people keep asking me the value of Military Challenge Coins.  And now, I occasionally get questioned about sports coins.  You may think this is crazy, but I'm told by Larry that my original 2004 Jimmy Johnson coin is more valuable than the original Dale Earnhardt, Jr coin.  This is because they only made 548 for JJ.  They made 4008 for Jr.  Well, I have both on my mantle. 

To give you a little bit of an idea of the current market.  An autographed Jimmie Johnson coin goes for about $75 on eBay for his foundation.  The retail version of the coin goes for about $25 online.  So, the original 2004 coins will probably go for about $30 right now.  Like the box of Kevin Harvick prototypes that I got off eBay last year.  I turned around and sold them for about $30 each to Curtis Heidel, an Assistant Manager at Geary Grain, Inc. in Junction City, KS and former Navy Sailor.  They would've garnered more if I had sold them individually.  Curtis is always looking at SportCoins.com to find these coins as soon as they come out.  He even boasts two different types of Matt Kenseth coins, numbered 004 in his collection. 

Like all Challenge Coins, you are talking supply and demand.  A 2007 Kasey Kahne coin will sell more than one from Dave Blaney.  Of course to meet demand, they are going to make more Kahne coins before they break the die.  If you were the lucky dog to buy the sequentially numbered 0020 Tony Stewart coin, that is going to be worth more than his 300th coin of that year.  Imagine seeing that one in the gift shop at the track.  It happened!

Even Beckett Price Guide has gotten involved in valuing these coins.  With Larry’s contacts through Upper Deck, he managed to get Beckett to write about SportCoins, Inc.  They have since made cost cutting moves in the company, but say SportCoins will be back in 2008's installment.

In talking to the SportCoins team, I learned that they have different things that make their accomplishments so special.  Gregg loves the way these coins light up a child’s face when Jeff Gordon gives them out in the hospital.  Meeting General Pace of the Marine Corps has also been a highlight.  Larry and Todd love introducing the next hot collectible to the sport of NASCAR.  As well as bringing it to other sports like the NFL and NBA.   Gregg says working with the bureaucracy of NASCAR hasn't been his favorite part.  Todd appreciates the fact that he helped start something big from the ground floor.  But he didn't like feeling disconnected because he lived in Virginia while the company was in NASCAR country in North Carolina. 

Todd’s favorite coin that he designed was the original Richard Petty coin.  It was SportCoins best seller, and the design hasn't changed.  The color changes every year though.  After 7 years it will be a full set to commemorate 7 championships.  Then the die will be broken, like the rest of the coin dies.

In the future you can continue to keep a lookout for these coins as NASCAR is beginning to promote them better in their merchandise marketing.  Challenge Coins are constantly getting more popular in the military and civilians can be found collecting them too.  As the word gets out about Challenge Coins, you will continue to see SportCoins pop up.

SSG Jesse L. Medford, FOB Spartan, Iraq

DVDs to the Desert Program
By Jesse L. Medford
, ChallengeCoinAssociation.org 

Concord, NC - Have you ever thought of how you can give back to those that are fighting for your country?  Sure you have.  Everybody wants to do their part.

In my opinion, typical care packages are a nice thought.  But they are way too overwhelming.  A lot of it ends up getting thrown away.

I served in Iraq with the 102nd Field Artillery out of the Massachusetts Army National Guard.  From experience I can say honestly, the troops really want DVDs.  This helps them unwind after a long day in the hot sun.

Challenge Coin Association is the World's Premier Forum for discussing Challenge Coins.  I have been labeled an Icon for my contributions to the Challenge Coin industry.  I now challenges you to help with a few DVDs, and/or a little bit of money to help mail them.

Details can be found at http://ChallengeCoinAssociation.org/DVDs.html

AngelCoin.com


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